Let’s Call an Audible: Campaign – Call to Action – Influencers – Network – Customer Outcomes I’ve written on messaging and spoken about messaging to outcomes in past posts and recently there were great
Read MoreS Y N O P S I S Marketing has the highest turnover in the C-Suite and the tenure is shrinking. What is the friction? The role and expectations are shifting to carry
Read MoreS Y N O P S I S Early marketing was consumer product driven and focused on brand and advertising. This would change during the first generation of technology that would take us
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