Leadership - Michele Hudnall | Drive Growth with Customer Experiences and Outcomes | Michele Hudnall - B2B Marketing Consultant Growth, Outcome and Messaging Marketing Consultant

Michele Hudnall

Hello, it’s nice to meet you, virtually, thank you for stopping by!

I’ve worked with amazing companies to create teams and partner with successful customers taking solutions to market that drive results, differentiate and achieve growth.

As a marketing strategist, storyteller, team builder and change catalyst, my passion is uncovering what makes a market and customer tick and helping companies align product, sales and marketing teams to drive the revenue engine for customer outcomes.

PASSION – IMAGINATION – COURAGE

MY STORY

Visual Resume

MY DATA SHEET

Chronological Resume

I bring a unique perspective with a career that has afforded me the opportunity to “sit at all sides of the table”, providing a rare combination of customer, technical, sales enablement, product management and marketing strategy skills as the:

Solution Developer and Buyer

Solution Owner and Marketer

Industry Analyst, Advisor, Influencer and Thought Leader

Being comfortable with the uncomfortable and a passion to:

Solve Problems

Build Teams

Lead Transformation

Achieve Growth

Deliver Customer Success

GROWTH – DIFFERENTIATION – RESULTS

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Most purchasing research is completed online by your buyer and their agreement network of influencers.

Today we must capture attention to start a conversation in 160 characters or less, a link and a picture. If you are clever, your picture holds a clever title, buying an additional opportunity to capture attention.

Are your opportunities taking longer than they used to?

Is the story your content tells about you memorable?

Does your team tell the story consistently?

Are your messages personalized to your target segments?

Are your Sales and Marketing teams BOTH measured on revenue targets?

Customers seek partners, someone who can help them solve challenges and drive revenue for their organization. Telling a story, pen in hand, personalizing, consulting and holding a conversation is memorable. Fueling your Revenue Engine relies on aligning product, sales and marketing to a customer value story.

My Passion – helping others tell their stories

to fuel their Revenue Engine!

“Just Whiteboard It – My Story”

Marketing Leader

GROWTH ____ _

$2M New Revenue

Post Event – Value Story

Speed to Deal Closure <90 Days

Strategist Storyteller

Solution Provider

Change Maker

LEADERSHIP

_____TRANSFORMATION

25 – 30% Service Margins

$1.2M+ Annually Recurring Rev

GTM Post Acq Strategy Update in <6 Mo’s – Led to >30% Rev Growth

Thought
Leader

CUSTOMER VALUE

BUSINESS VALUE

Industry
Analyst

VALUE _ _

10x+ Industry Event ROI

Top 10 Natural Google Search

90 Days – Owned Content

I have had the unique career opportunity to

Rare

Growth –

Solution Developer

“Sit at all Sides

of the Table”

Combination of

Differentiation

_________INFLUENCE

Personalized Solution Advice

Personalized Business Cases

Value Based Stories

I specialize as a marketing leader helping companies tell their story and build their go-to-mkt strategy.

Skills

– Results

GROWTH MARKETING IS MY PASSION

ASSESS & RESEARCH

Do you have low conversion rates and slow moving opportunities? Is sales struggling with marketing leads? Are customers confused with your story? An assessment will help identify what isn’t working and market research will help identify the target customer segment.

POSITIONING & MESSAGING

Have your opportunities slowed in volume? Are you speaking in terms your customer understands in solving their challenges? Do you understand the value of solving those challenges? These are serious challenges for your business and require positioning and messaging in terms your customers value.

STORY BOARDS

Do you have difficulty telling your story? Do your customers look confused after you have explained your solution via slideware? Are your customers interactive with you during your presentations? Re-working your positioning and messaging into interactive stories told by drawing on a whiteboard will make you memorable.

BUYER PERSONAS

Do your field resources know who they are engaging with and their values? Does your content speak to the agreement network of influencers that sales must navigate to sign an new customer? Personalizing content and conversations to values, challenges and outcomes of the influencer is key in proactively addressing their questions.

GO-TO-MARKET PLAN

Do your field resources create their own content tactic by tactic? When a customer tries to research you, does your content scream consistency of message, solution, value and look? An integrated marketing plan focusing on programs that support the sales targets will fuel your revenue engine.

SALES & MARKETING
ENABLEMENT

Do your sales and marketing teams have the tools they require to sell and market consistently? Have you mapped content to buyer requirements for their influencers on the journey? If you haven’t, your opportunities are likely slower and/or stalling.

EMPLOYERS | ROLES | CLIENTS

Marketing Director | VP Solutions Marketing | Strategic Marketing Consultant

Global Channel & Industry Solution Marketing Director | Customer Success Enablement

Business Solution Director | Sales Enabler | Global Product Marketing | Solution Marketing Director

Systems Engineer | Systems Analyst | Practice Manager | Product Line Manager | Senior Research Analyst

ENDORSEMENTS

Michele and I did not get to work together for as long as I would have liked but talk about a woman of impact. She is an amazing, jump right in, hands on, type of woman with a tremendous amount of experience. Her brilliance and business sense are easily seen right off the bat and she has a tremendous ability to get things done, no matter what the situation. Whether for a 3 month project or a long-term position, Michele is a great asset on any team and has the grit to make things happen.

Kyrsten Musich

VP Global Marketing and Growth Strategy – Ellucian

Michele brings creativity, discipline and productivity to a Product Marketing role. Her background in Product Management and as an analyst means she has depth of understanding in the solutions she is developing sales tools and marketing messages for. Sales need Product Marketing people to comprehend what is important for success in front of the customer. Michele has this understanding and knows the priorities of marketing when it comes to supporting sales. Working with Michele on messaging and sales tools at Axios was a positive experience. I could rely on her to make things happen quickly and in the right way serve the needs of a global sales team.

Graeme McKenzie

Global Sales Enablement Director – Software AG

In addition to being highly energetic, fiercely dedicated to the quality of her work, and never afraid to push the “thought leadership” envelope, Michele is always in tune with the needs of the sales team. Michele never fails to deliver when asked for help!

Drew Porter

Sr. Director, Cyber Security Sales – CA Technologies

Michele is one of the most talented solutions marketers I’ve worked with, hands-down. Her experience in and deep understanding of all aspects of technology marketing – from software to services to customer lifecycle – give her the ability to very quickly cut through complex technological issues and devise value propositions, programs and benefits statements. She brings a combination of strategic thinking and hands-on, sleeve-rolling “get it doneness” whether she’s developing a campaign plan, a creative brief or creating content for sales enablement.
She passion, intelligence, integrity and grit – and she brings these qualities to every job she does, no matter how big or small.
I strongly recommend Michele and sincerely hope that our professional paths cross again at some point.

Laura Herlihy

VP Marketing Communications – Ellucian

Michele is above all an outstanding marketing and product management professional. She is hard working, self-directed, and driven to not only get the job done, but to get it done right. Equally importantly, she also knows how to get the best out of the other people in her team, and her colleagues in the business. She has had incredible impact on the success of the business – driving real, positive change again and again.

Geoff Webb

VP Product Marketing – PROS

Michele is a valued colleague with a talent for strategy, flawless planning, and ‘roll-up your sleeves’ action. She possesses a keen understanding of what makes a solution, product, or service compelling, and innately understands how to craft supporting value-driven benefits for general and highly targeted audiences. As a result, she is a master of messaging and positioning, and understands how to design supporting activities that accomplish the organizations goals. Michele’s work is extraordinarily solid, and it’s a real pleasure to work with someone who so tirelessly pursues excellence.

Rhonda Holloway

Director, Prod Mktg- Fujitsu Network Communications

GROWTH MARKETING

CONSLUTANT

How my customer outcome and value driven approach to storytelling and aligning product, sales and marketing teams can help fuel growth in your revenue engine . . . . .

CUSTOMER VALUE
BUSINESS GROWTH

I have had the unique opportunity to sit on all sides of the table during my 25+ year career and am customer value outcome focused.

PASSION FOR SALES AND MARKETING STORYTELLING

Growth in today’s market requires a focus on customer value, memorable stories and alignment to common targets.

PROBLEM SOLVER
TRANSFORMATION AGENT

My career began as an application developer, solving business problems with technology and I have continued to act as a researcher, advisor and influencer throughout my career.

CONNECT AND LET’S TALK ABOUT YOUR OPPORTUNITIES

Organization’s that align their product, marketing and sales teams to customer value and common goals, close more opportunities with speed.

When your opportunities begin to stall and the status quo starts to win, it is time to review how well are you matching your customer’s value requirements.

Let’s connect and explore how to improve your alignment with your customers, as well as internally.

Michele Hudnall

703.955.3415

My Data Sheet

AKA – Chronological Resume

MHudnall1

My Story

AKA – Visual Resume

Michele@HudnallsHuddle.com

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