Strategy

HudnallsHuddle | Does Your Marketing Organization Own a Revenue Number?

Does Your Marketing Organization Own a Revenue Number?

Michele Hudnall December 12, 2018 0

S Y N O P S I S In an editorial note of the latest Harvard Business Review Nov-Dec 2018 – Page 24, it is cited that Board of Directors with a Marketing expert positively

Read More
HudnallsHuddle | Outcome Marketing - Engage - Influence - Experience

Outcome Marketing: Engage – Influence – Experience

Michele Hudnall September 14, 2018 0

  S Y N O P S I S Marketing has the highest turnover in the C-Suite and the tenure is shrinking. What is the friction? The role and expectations are shifting to carry

Read More
HudnallsHuddle | Outcome Marketing - Know Your Customers

Outcome Marketing – Know Your Customers

Michele Hudnall September 13, 2018 0

  S Y N O P S I S Early marketing was consumer product driven and focused on brand and advertising. This would change during the first generation of technology that would take us

Read More
HudnallsHuddle | Marketing Failing to Fuel the Business

Marketing Failing to Fuel the Business

Michele Hudnall September 3, 2018 0

  S Y N O P S I S The sales and marketing misalignment has been the most discussed B2B marketing topic and I would go so far as to say that it is

Read More
HudnallsHuddle | Marketing Strategy

Bring Back the Strategy

Michele Hudnall May 31, 2018 0

  S Y N O P S I S The sales and marketing misalignment is well documented, however, it is much greater. It is the misalignment of marketing within organizations, not just with sales.

Read More
HudnallsHuddle | Brand

Does Brand Strategy Matter?

Michele Hudnall April 29, 2018 0

S Y N O P S I S Let’s start with your perception of brand and what it is. Most would respond with any of the following: Logo Color Palette Design, Pictures While all

Read More